ISSUE ZERO Exhibition at KIOSK Ghent
How did 1940s and 1950s French and Belgian children's magazines (like Nine and Petits Belges) influence the behaviour and future job aspirations of their readers?
My small expo at KIOSK Ghent and the accompanying texts give you insights in this riveting period. You can read the original English PDF below.
Of je kan mijn Nederlands artikel voor 9ekunst.nl lezen.
The exhibition space at KIOSK Ghent.
Juxtaposing activities catering to boys (left) and girls (right)
Bravo!, 1940, no. 7, pp. 14-15.
Girls were offered DOLLS
Fillette, no. 1559, 6 February 1938, p. 11.
Boys were encouraged to collect STAMPS
Petits Belges, 17 September 1950, p. 603 (above).
Bravo!, no. 1, 1944, p. 2 (below).
The children's magazine Petits Belges was first published in 1920 by the Abbey/Publishing House Averbode. The magazine is known as Tremplin and is still published today.
Petits Belges was a magazine for boys and girls. It contained specific girls' pages offering correspondence, recipes, useful tips, knitting and sowing patterns.
The magazine also offered "professional orientation" sometimes separately for girls and boys:
Cover of Nine by Madeleine Gérard, no. 15, 25 March 1944, that inspired the cover of the PDF below.
What Will You Do When You Grow Up? ->
Nine, no. 8, 27 January 1944, p. 7, gym exercises for girls.
Nine, images by Madeleine Gérard, no. 4, 30 December 1943, p. 12, girls were encouraged to do gardening.
Ballet as a typical girls' sport
Nine, no. 7, 20 January 1944, p. 3.
Spirou, no. 634, 8 June 1950, pp. 14-15.
Sports journalism in Petits Belges, no. 9, 26 February 1950, p. 132 .
Nine, no. 7, 20 Jan. 1944, p. 6.